Identity systems
Position, type, colour — a system that survives real use.
Akshay Panchal
Start a project
For brands that won’t sit still.
What I do
To design and build
Web experiences
Design and code in the same hands. Fast, responsive, precise.
Creative direction
One point of view, first sketch to final launch.
Selected work
Selected work, as code
Who builds it
Both halves.
One person.
The look, and the code under it. No hand-offs, no relay race.
01 / Clarity
02 / Character
03 / Craft
More on the practice
Brand sitting still?